The Information · Reporting
Sep 21, 2026
Media Models · Private company · Deployment
Luma
✓ VerifiedLuma AI is moving from standout video generation into a broader creative-agent strategy, combining multimodal research with products for image, video, audio, and production workflows.
Palo Alto, USFounded 2021API accessWeekday review target
Editorial intelligence brief
Editorial focus
Released Ray3.2 and Luma Skills in June 2026 after launching UNI-1.1 and a new multimodal Luma App; older Dream Machine and Ray2 branding is deprecated.
Focus: Creative agents and multimodal models for image, video, audio, and physical-world understanding
Latest funding
$900M
Series C · source-backed
Tracked funding
$900M
Sum of itemized funding events
Latest valuation
Not tracked
No source-backed record
Latest revenue
Not tracked
Deployment lifecycle position
Editorially verified updates
What changed
Released Ray3.2 and Luma Skills in June 2026 after launching UNI-1.1 and a new multimodal Luma App; older Dream Machine and Ray2 branding is deprecated.
External coverage of Luma
Selected by relevance, date and publisher; grouped by story. External reporting is not independently verified by the map. Article dates are publisher timestamps supplied by the discovery feed; quieter profiles may show coverage up to 90 days old.
Last checked Oct 18, 2026.
Source-backed financial history
Funding and financial history
Funding, valuation, revenue, and debt are kept separate so unlike measurements are never presented as one trend.
Records
1
Sum of recorded funding
$900M
Coverage
partial
Partial history: earlier or intervening rounds may be missing. The sum covers only the announcements recorded here, not lifetime funding. Announced commitments may be paid over time; this is not a cash balance. Dates show announcements or first public reports, which can follow the investment itself.
One funding announcement recorded. More dated rounds are needed to show funding over time.
#1
Series C · $900M
Running tracked total: $900M
#1
Series C · $900M
Running tracked total: $900M
Sources and details for every recorded funding announcement, newest first.
Series C · $900M
$900M Series C.
Product surface
Products and model families
Recent models
Ray3.2UNI-1.1
Products
Luma AppLuma AgentsLuma SkillsLuma API
Open weights
No
API access
Yes
Review target
Weekday
Market position
Lifecycle and strategic signals
Research
Preview
Growth
Deployment
Deployment: Production & at scale
Focus
Creative agents and multimodal models for image, video, audio, and physical-world understanding
Signals
Creative toolsVideoMultimodal research
Taxonomy
Physical AIVideoImageAudio / speech
Competitive context
RunwayPikaBlack Forest Labs
Infrastructure & distribution
Where Luma sits in the AI stack
01
Model layer
2 tracked model families
02
Access layer
Managed API
03
Market layer
Media Models
Public product surface
Luma AppLuma AgentsLuma SkillsLuma API
Stack signals
VideoImageAudio / speechCreative toolsMultimodal research
This section reflects publicly visible product and access signals. Undisclosed GPU, cloud, training, and data-center contracts are not inferred.
Evidence trail
Sources and corrections
Primary and public sources used to verify the structured company profile.
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